Privacy policy.

Effective Date: 11/03/2025

At Whyte & Co., your privacy matters. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or engage with our services.

By using our website, you agree to the terms of this policy.

1. Who We Are

Whyte & Co. is a UK-based lettings agency specialising in rental properties and housing solutions for tenants, including those with adverse credit.
Registered business address: 128 City Road, London, United Kingdom, EC1V 2NX
Contact email: info@whyteandco.co.uk

2. What Information We Collect

We may collect and process the following types of personal data:

  • Contact Information: Name, email address, phone number, and address.

  • Tenancy Information: Employment status, credit history, income details, guarantor information (where applicable).

  • Usage Data: Pages visited, time on site, device and browser type, IP address.

  • Communications: Any messages you send us via forms, email, or social media.

3. How We Use Your Information

We use your personal data to:

  • Respond to enquiries and provide lettings services.

  • Process tenancy applications and communicate with you during the lettings process.

  • Improve our website and services.

  • Comply with legal or regulatory obligations.

4. How We Share Your Information

We may share your data with:

  • Landlords (for the purpose of tenancy applications).

  • Referencing agencies and credit check providers.

  • Maintenance and service contractors (with consent).

  • Legal or regulatory authorities if required.

We do not sell or rent your personal data to third parties.

5. Cookies

Our website uses cookies to enhance your browsing experience and collect usage data.

Cookies help us:

  • Understand website traffic and usage patterns.

  • Remember your preferences for future visits.

You can manage or disable cookies via your browser settings.

6. Data Security

We take appropriate security measures to protect your data, including secure storage, encryption, and restricted access protocols. However, please note that no method of transmission over the internet is 100% secure.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.

  • Correct any inaccurate or incomplete data.

  • Request deletion of your data.

  • Object to or restrict data processing.

  • Withdraw consent at any time (where applicable).

To exercise any of your rights, contact us at [Insert Email Address].

8. Third-Party Links

Our website may contain links to other websites. We are not responsible for the content or privacy practices of external sites.

9. Changes to This Policy

We may update this Privacy Policy from time to time. All changes will be posted on this page with an updated effective date.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us via our contact page.